Sharing your vision with the world beautifully & thoughtfully through content marketing.

MADE IN TORONTO & CHICAGO —
GROWING BRANDS WORLDWIDE.

Founder of The Middle Parts:
Allana Tabac

Visual strategist, content confidante, and fellow small business leader who gets it.

Let’s be real: you didn’t start your business to spend your nights tweaking Canva templates and second-guessing hashtags.

You started it to help people, make an impact, and build something that actually feels like you.

But somewhere between “post every day” and “follow the algorithm,” social media became one more thing stealing your time, peace, and creativity.

That’s where I come in.

How We Can Help

So…
Who am I?

Hi, I’m Allana

I’m a graphic designer turned content strategist, a self-proclaimed deep thinker.

I'm the kind of person who:

Will delete & re-upload the same post 7 times if I catch a typo
Has 83 half-finished ideas for your business
Starts every Monday with a early morning brainstorm session with 60s psych rock in the background

I started The Middle Parts because I saw too many small business owners being told that “consistency” meant posting cookie-cutter content every day, and I knew there had to be a better way to help.

Now I help you build content systems that are sustainable, intuitive, and distinctly yours.

You want to show up consistently — without losing your mind (or your voice) in the process.

You’re tired of throwing up random posts and hoping something sticks. You’ve tried batching, content calendars, copying competitors… and somehow it all still feels scattered, stressful, and off-brand.

At The Middle Parts, I help small business owners, like you, take back control of your content with strategy-backed, design-led, and leader-centric posts that actually feels aligned with your business goals & mission.

I believe content should feel like a conversation, not a performance.
It should build a community, not just chase clout. And it should look as good as it works.

Start Your Journey

If you’ve ever thought…

→ “What do I even post anymore?”
→ “I want to be more consistent, but I don’t want my audience to see me like a robot.”
→ “I just want content that actually sounds like me, looks good, and converts.”

…then we might be a perfect fit.

Whether I’m managing your content for you or mentoring you through it inside The Drafting Table,
I bring the strategy, visuals, and voice that make your social media actually feel like yours.

Let’s make content that works and feels good to make.

LET'S WORK TOGETHER

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