Keep creating your own content.
Stop having to figure out what to say.
THE BLUEPRINT is a custom content strategy + copywriting membership that gives you 4 strategically planned, fully written posts every week, built around your ideas, offers, audience, and goals.
Designed specifically for your business, so you can show up consistently, become known for what matters, and turn your feed into a stronger marketing asset.
FOR FOUNDERS + SERVICE PROVIDERS WHO ARE DONE WONDERING WHAT TO POST
Posting consistently doesn’t mean your content is actually working.
You know your business. You know your offers. And somewhere in the Notes app graveyard, you probably have enough half-finished ideas to keep you posting until 2027.
So you cobble something together when you have the time, disappear when client work gets busy, and suddenly remember you haven’t talked about your offer in three weeks. And even when you are posting consistently, it can still feel like you’re creating a collection of individual posts instead of a body of content that’s actually building somewhere.
Your content should be helping you build demand, not drain your brain.
Instead of opening Instagram and starting from zero every time, you’ll have a clear plan for what to say, why it matters, and how it connects back to your business.
So you can spend less time second-guessing your content and more time actually showing up, building recognition, and turning your feed into a marketing asset that works with you.
The Drafting Table serves as a canvas for content to become a liaison between your self-expression and a money-maker for your business.
Your dream marketing system isn’t tucked inside the next freebie from a unicorn social media manager.
It’s waiting on you to stop molding your message to fit the algorithm and start making space for the brand voice that actually feels yours. You’ve outgrown the rigid rules, recycled calendar templates, and the “just follow this format” advice that keeps your presence… meh, and creation feeling like a chore.
The Drafting Table is where your content reclaims its rhythm. Where strategy meets soul.
Where you finally return inward to create something that moves your audience and your income.
You’re creating content one post at a time.
You want your content to actually grow the business, but it’s going more like this...
You’re already showing up. You know social media matters. You probably even have plenty of ideas. But somehow, every week still starts with the same question: what the hell am I supposed to post?
There’s no bigger strategy connecting what you’re saying today to what you want people to know, believe, or buy tomorrow. So even when the posts are good, they don’t always feel like they’re building toward anything.
Your Notes app is full. Your content calendar is... not.
Ideas come to you constantly—usually at the least convenient times—but turning those half-baked thoughts into strategic, publishable content is a whole other job.
You’re either giving value or suddenly yelling “BUY MY THING.”
You know you need to talk about your offers more, but you don’t want every sales post to feel like a hard pivot from the content around it. So you wait... and wait... and then panic-promote when you need sales.
Wow what an amazing service! I’m so happy I hopped on the Drafting Table blahlbahlbah. I love showing up for my business now blahlbhalbah
S.V.
You’re not just getting a content calendar
You’re building a smarter, more recognizable presence without making social media your second full-time job.
Know exactly what to post each week
No more staring at a blank content calendar or pulling ideas out of thin air. You’ll get four custom, fully written posts every week so you can spend your energy creating — not deciding.
Build a brand people actually remember
We’re not chasing 16 completely unrelated ideas every month. We’ll strategically repeat, deepen, and evolve the conversations you want attached to your name so your content starts building recognition over time.
Sell your offers without the awkward hard pivot
Your promotional content won’t live on an island. We’ll weave your offers into the bigger conversation so selling feels like a natural extension of what you’ve already been talking about.
Let your strategy get smarter as you go
We don’t hand you a month of content and disappear. We watch what’s resonating, pay attention to what your audience is telling us, and use those signals to shape what you say next.
THE DRAFTING TABLE
$1249 $849
{SAVE $400 with Beta Pricing}
✓ A fully editable Canva PDF so you can adapt your strategy & system as you evolve
✓ A 90-minute kick-off session to dive deep into all of the aspects that make you, YOU.
✓ A mapped-out, 30-day calendar with prompts, ideas and themes based off of everything created
✓ A Loom video walk through of all sections in your Notion Dash & a next-steps implementation guide so you aren’t left wondering, “Ok, but how do I use this?”
✓ One week of office hours on Telegram to help with implementation
THE DRAFTING TABLE
{VIP}
$1849 $1449
{SAVE $400 with Beta Pricing}
EVERYTHING IN THE PREVIOUS TIER PLUS:
✓ A custom Notion content system hub to help you easily implement your new content system
✓ Two weeks of office hours on Telegram to help with implementation (total 4 weeks)
IMAGINE YOU’RE:
Opening up Instagram—not out of guilt or obligation—but because you actually know what to say, why it matters, and how it supports the big-picture vision you’re building. And better yet, you’re…
→ Experimenting again. Freely. Boldly. Because you’ve got a set of custom Cues to fall back on that make your content repeatable, meaningful and undeniably you.
→ Your ideas turn into posts, conversations, and clients.
→ Redefining consistency on your own terms. No more burning out trying to keep up. Just rhythm that matches your real life. No more cycles of ghosting then posting.
→Building your brand and your dream internet community, simultaneously—and suddenly that “bigger impact, less hustle” thing doesn’t feel like a myth.
→ Social media starts to feel like an extension of your life AND your creativity—not a chore. You’re posting with ease, your stories feel clever, and your feed actually works for your business.
→ You’re having genuine conversations in your DMs—not just reactions, but responses. The “I’ve been watching you for a while…” messages? They’re rolling in.
→ Seeing more of the right people join, buy, share, comment, cheer—and not because you’re working harder, but because you’re showing up clearer.
→ Finally seeing yourself show up for your brand the way it’s always lived in your head: intuitively, and fun.
★★★★★
I’ve gone from dreading content days to actually looking forward to them. My engagement has gone up, I’m attracting clients who feel like a perfect fit, and I finally feel proud of what I’m posting.
H.S.
THE DRAFTING TABLE IS YOUR CREATIVE, CONTENT COMEBACK
You still love showcasing your work—but you know showing more than your portfolio or client deliverables and DM convos will take your socials up a level.
YOU WANT TO:
RECONNECT WITH YOUR CREATIVE PROCESS
TURN IDEAS INTO POSTS, NOT JUST VOICE NOTES
LEAN YOUR TYPE-A BRAIN INTO INTUITION OR YOUR TYPE-B BRAIN MORE STRUCTURE
MAKE CONTENT FEEL LIKE A REFLECTION OF YOU. NOT LIKE A PERFORMANCE
3 weeks delivery, one editable Canva presentation, plus 1 week of 1:1 support implementation
★★★★★
“Lana didn’t just give me a strategy, she built a system around how I actually think and create. My content feels lighter, more aligned, and way more effective. I now have a bank of prompts, a clear cadence that fits my schedule, and a Notion hub I actually use.”
D.K
FAQ
What types of businesses is this for?
This offer is perfect for service providers, creatives, and online entrepreneurs who are mid-level in business—not total beginners, but still doing most things themselves. If you’ve been posting inconsistently, have invested in branding or your website, and are ready for your content to finally reflect the quality of your work, this is for you.
I’ve tried batching and planning content before—it never sticks. How is this different?
Because The Drafting Table not a template—it’s a co-created system built with you and for you. We’ll design your cadence, content cues, and creative flow around your actual lifestyle, energy, and goals. Plus, your personalized Notion dashboard, sample calendars, and continuity kit make sticking with it easy (even on low-energy days).
I already have a lot of content ideas—but I’m overwhelmed. Will this help me actually use them?
YES. This isn’t about giving you more ideas—it’s about turning what you already have into a clear, repeatable system. You’ll finally know what to post, when to post it, and how it all fits together. Goodbye, content chaos. Hello, clarity and momentum.
What if I’ve already worked with a content coach or strategist?
Perfect. This isn’t about replacing what you’ve already learned—it’s about making it work for you. If you’ve taken other courses or downloaded templates but nothing’s stuck, this offer bridges the gap between strategy and actual implementation. It’s customized, collaborative, and built around your rhythms—not someone else’s playbook.
Is this going to feel like homework?
Nope—I do the heavy lifting, and you stay in the loop. Once you have your Drafting Table, creating content will feel fun & intuitivly weaved into your life and less like checking off a to-do. The whole experience is designed to feel collaborative, supportive, and low-pressure.
Can I use this if I have a team?
Yes! If you already have a VA or someone supporting you with content, this system can be easily handed off. I’ll organize everything inside your custom Notion dashboard so it’s ready to plug into your workflows—whether you’re posting solo or delegating pieces to your team.
Will this help me make more sales—or is it just about visibility?
Visibility is the starting point—but yes, this is ultimately about building a structure to build audience trust, which leads to more aligned inquiries and sales. When you’re showing up consistently, clearly, and confidently, your content does the heavy lifting: nurturing leads, positioning your offer, and moving people closer to a “yes” without pressure or over-explaining.
What if I don’t have a niche or clear messaging yet?
No problem. This experience often clarifies your niche and message as we build your system. The kickoff call alone helps unpack what you do know, even if it’s felt fuzzy. Many clients walk away with sharper language, deeper self-awareness, and a clearer sense of how to position their offers—not just what to post.
Is this offer more strategy or implementation?
It’s the sweet spot: strategy meets done-with-you implementation. You’ll walk away with a complete, personalized system that’s ready to use—plus the why behind it, so you’re never guessing again. You’re not left staring at a PDF or trying to DIY from a template. You’ll have everything you need to take action, immediately.
What if I already have a “content system” I’m not using?
Let’s make this one the last one you ever need. If other systems haven’t worked, it’s probably because they weren’t built around your life, energy, and style. This isn’t a one-size-fits-all solution—it’s a co-created, flexible framework designed for your brain and bandwidth.